CHRISTMAS RUN UP: "Magical Reindeer Food"

Picked up for £1 in The Range, “Magical Reindeer Food” is a festive treat marketed at kids who like to leave a little something out for Santa.

It could be that Reindeer are bored of carrots…

The packaging to start with is very attractive; featuring a strong red background encrusted with various styles of Christmas images (and stars). The images are most likely PNGs from free clipart sites and put to good use. The taglines “Can be eaten by Reindeers or Children”, “Feed Them on Their Busy Night!” and “Unique Reindeer ‘Thank You’ Magical Treat” (*phew!*) are placed around the pictures.

“Unique” certainly is the operative word. The candy itself is a hard and chalky like offering - much like Lucozade tablets. And like Lucozade tablets there is a lot of Glucose in there but with a hint of caramel instead of orange. The overall taste (and smell) is overpoweringly sugary and very sickly...

On that note, it’s a good thing that most Christmas events with Reindeer don’t allow the public to feed them. The only reason this product is labelled as Reindeer Food is because it looks somewhat like generic animal feed, and quite deceptive on that notion.

This is probably a tat item best left avoided by both kids and reindeer alike. Stick to carrots!

TFsource reveal Stocking Stuffer Dinobots (finally!)

TFsource.com have finally revealed the identity of the figures for thier 2007 Stocking Stuffer campeign. The successor(s) to the ever popular 2006 toy Santa Commander will be Reindeer Commander and Bombardier Elf.


I personally pre-ordered my set back in December and will be looking forward to eventually receiving these. I have mixed feelings about having a 2nd Commander (Grimlock) repaint but am glad that TFsource and Justitoys managed pull it all together.

The set can still be ordered here with full details on how to obtain these Christmassy figures.

TFsource will be shipping the sets to those who pre-ordered them at the end of March, just in time for Easter :)